British Red Cross chief Mike Adamson has blamed the charity’s struggle with the Grenfell disaster on the lack of diversity within its staff. 

Adamson not only claimed the Red Cross ineffective because it was too white, he also claimed the name of the charity itself was a challenge.

“There is a risk that in a very diverse community like Grenfell, an organization with the words ‘British’ and ‘Cross’ in its title is confused with a Christian establishment organization,” he wrote in a blog post for the New Philanthropy Capital think tank.

The Grenfell Tower disaster claimed at least 80 lives and injured over 70 people after the 24-story public housing block caught fire in West London.

In the blog post, Adamson claimed the British Red Cross was “completely impartial” in its work, however, “there is no escaping the fact that with shining exceptions, such as our refugee services, we are nowhere near as diverse as we need to be in our volunteer base, our staffing or our leadership.”

Adamson announced he was personally leading the charity’s “inclusion and diversity strategy.” We cannot be ‘of’ every community, but we can be much more representative of the population as a whole. That is why, as CEO, I am personally leading our inclusion and diversity strategy. adding the British Red Cross is “changing massively to be relevant to the world of today and tomorrow.”

“We cannot be ‘of’ every community, but we can be much more representative of the population as a whole. That is why, as CEO, I am personally leading our inclusion and diversity strategy,” he said before adding the British Red Cross is “changing massively to be relevant to the world of today and tomorrow.”

The logic of his message, that the victims of Grenfell would have cared what the race of their rescuer was while their home was burning to the ground and lives were being taken, is nonsensical.

However, Adamson’s words are just another example of a society that is focused more on diversity than results.

The total number of deaths caused by the Grenfell disaster is still unknown.

Featured Image Via Flickr/Alex Donohue

Sources:

Breitbart

New Philanthropy Capital

  • Timothy Kevin Ready

    No, that building was TOO MUSLIM to not end up being torched…

  • Steve O

    Mr. Adamson, can you tell me of any specific examples of how services provided by the British Red Cross may have been negatively impacted by there being too many white people on staff?

  • Quiet Desperation

    When can we just start shooting them?

  • Jerakeen

    If you take the words “British” and “Cross” out of the name you’re just left with Red, which gives a valuable insight into the mindset of the people running it.

  • Niall Mullenger

    Complaining about who is willing to do that doesn’t make things better. Encouraging others to join in the effort is what should be done; not complain that too many of any particular group are doing so.
    ALSO, what the fuck is wrong with them? Do they not realise that Britain is MAJORITY WHITE?

  • Charles Rotter

    If he believes what he says, he should simply resign for being white.

  • Huskystar

    Well then whites should stop giving Red Cross money…

  • Paul

    Sounds like he’s saying that the people affected by Grenfell are racist and/or religious bigots.

  • SteppyJ412

    So what he’s saying is that non-white people don’t volunteer for, or donate to, the Red Cross.
    I wonder whose problem he thinks that is.

  • jane171307

    what a waste of time and money. this is exactly why i don’t donate to the red cross in the u.s. too much bullshit. donate locally.

  • I_h8_disqus

    Another organization blaming white people and a cross for helping too much instead of honestly pointing out that others do not have a culture of service. Organizations come and go in the for profit world. It is time for the same in the non-profit world. The Red Cross is too unfocused now that it is into identity politics. People should send their money and efforts to better organizations. Ones that won’t waste a large percentage on salaries for diversity bureaucrats.

  • bugalugs2

    Sounds as though a white person trying to give first aid to a black person is a microaggression that should be avoided. OK, point taken … will remember and avoid doing.

    Does this also mean that a Christian would be being microaggressive if they gave first aid to a Muslim?

  • PaulMurrayCbr

    Gee, that’s awful! Why don’t the people who aren’t white form their own charity, then? And finance it?

    • There is a charity called ‘Islamic Relief’. Guess how diverse they are?

  • I donated to the Red Cross Grenfell Tower appeal and encouraged my Facebook friends to do so precisely because they are known as impartial. I will think before I donate to them again. Is there a single organisation in Britain that hasn’t been taken over at the top by leftist revolutionaries who hate Christianity?

  • Jim Austin

    To achieve greater diversity among the donors, less money should be solicited and taken from white people.