Research conducted by Mintel shows that there has been a decline in Millenial women shaving both their armpits and their legs.
95 percent of women between the ages of 16 to 24, said they removed their underarm hair in 2013. That figure has dramatically dropped to 77 percent in 2016.
In 2013, 92 percent of women in the same age range said they removed their leg hair, which has fallen to 85 percent in 2016.
According to the associate director in personal and beauty care at Mintel, Roshida Khanom, women are trying to take better care of their skin.
“Clean eating is behind some of those changes. They’re worried about causing irritation from their skin because of these products,” Mintel said.
“We can also see that they’re doing other things instead – so 29 percent say they’re adding steps to their skincare routine.”
Adding that “There’s also some pushing back against societal expectations of what women should look like,”
It seems the feminist movement has something to do with this new trend.
Armpits4August, which was created in 2012 to gather money for charity by not shaving, writes on its website that “By growing our body hair we are working towards having pride in our body hair, not shame.”
It seems that this has, for some women, carried on all year round.
Celebrities also seem to be taking part in the trend.
drew barrymore photographed by mario sorrenti, 1996 pic.twitter.com/rcTyrzPEE6
— tsuki (@theenamoon) June 9, 2015
According to a Gallup poll in 2015, 64% of 18 to 29-year-olds are single.
This might just be a coincidence.
Images Via Bustle